Q: We’re moving office and there’s so much that can go wrong. Where do I start?

Danny Parmar, Overbury Birmingham
Danny Parmar

Answer: Moving office is not dissimilar to moving home. It can be stressful and filled with confusing legalities, but it also presents a wonderful opportunity for reinvention.

Management often think they know their business requirements, but this isn’t always the case. You wouldn’t move into a house without scruntinising the property or evaluating how rooms could be used for different purposes, and this is true for your office too.

Our research has found that meeting rooms are generally misused because there aren’t enough ancillary spaces in the office to support different work tasks. People lock themselves away in a boardroom when looking for a quiet place to concentrate or for conference calls. As a result, when businesses relocate or rethink their space, they’re now shifting to providing more social settings that can alleviate strain on standard work areas.

Another mistake we’ve seen is trying to imitate others. Google might be renowned for having a cool fit out but this doesn’t necessarily mean that their office would suit your brand. While it’s good to aspire to the values of a respected brand, you should do so with caution!

Once you’ve properly explored your needs and new location, a workplace strategy can help to outline the parameters and highlight opportunities for change, and your selected office design partner should help you through this process. The earlier you get them on board, the better your relocation journey will be.

Your office physically represents your business, people and brand. So, investing extra effort in your relocation or redesign holds within it a major competitive advantage, especially if you do it right.